Repositioned for Sustainable Growth and Margin Expansion
Suite 2, Level 11, 385 Bourke Street, Melbourne VIC 3000
info@elixinolwellness.com | www.elixinolwellness.com | @EXLWellness
ASX ANNOUNCEMENT
Repositioned for sustainable growth and margin expansion
27February 2026,Melbourne: Elixinol WellnessLtd(ASX: EXL) ("EXL," "Elixinol," or "the Company"),
a leading sustainable nutrition and wellness company, is pleased to report its full year results for the
financial year ending 31 December 2025 (“FY25”).
Key Highlights
• FY25 revenue of $15.5m, up 3.6% YoY, with steady revenue growth of 8% in Australia,
partially offset by weaker revenue in the US.
• Increase in higher-margin e-commerce sales in Australia to $4.3m, up from $1.6m in
FY24, primarily driven by The Healthy Chef acquisition.
• Gross margin expansion to 39%, up from 38% in FY24, reflecting focus on higher margin
categories and channels. Gross margins increased to 42% in Q4 FY25.
• Adjusted EBITDA loss of $3.4m, up from $3.0m in FY24, with operating expenses up 8%
YoY, largely due to one-off costs in integrating acquisitions and streamlining operations
during the first half of 2025 (1H FY25).
• Repositioned for sustainable growth, with a 30% decrease in the Group’s operating cost
base in Q4 FY25 compared to Q4 FY24. Adjusted EBITDA was positive in Q4 FY25.
• Net loss after tax of $5.5m, compared to a net loss after tax of $1.7m in FY24, which
benefited from a one-off tax benefit of $3.6m.
• Reduction in net cash used in operation activities to $3.2m, down from $3.5m in FY24,
and underlying operating cash flow positive1
in Q4 FY25.
• Cash balance of $1.4m, compared to $1.1m in the prior year.
• Solid foundation for organic growth and M&A opportunities to scale the business.
Natalie Butler, CEO and Executive Director, commented, “2025 was a year of operational change as
we integrated the mergers completed in 2024 and simplified the structure of the business. Our
focus was on strengthening the foundations – streamlining operations, refining our brand portfolio
and concentrating resources on the areas with the greatest long-term potential.
1
Underlying operating cash flow excludes finance costs, payments for income taxes and other items (out of cycle
payments and non-recurring items). Results are unaudited and subject to review.
Suite 2, Level 11, 385 Bourke Street, Melbourne VIC 3000
info@elixinolwellness.com | www.elixinolwellness.com | @EXLWellness
We also continued to invest in product innovation with our strongest brands within the growing
health and wellness category. With the majority of restructuring now complete, we enter 2026 as a
leaner business with a stronger portfolio of brands and clear opportunities for growth in the health
and wellness category.”
FY25 Financial Overview
Elixinol revenue increased 3.6% to $15.5m in FY25 (FY24: $15.0m). Revenue in Australia increased
8% to $13.9m (FY24: $12.9m), primarily due to higher e-commerce sales. This was partially offset
by weaker growth in US revenue to $1.6m (FY24: $2.1m) as a result of legislative changes limiting
the branding of CBD products.
Revenue from higher-margin e-commerce channels in Australia increased by 163% to $4.3m (FY24:
$1.6m), primarily due to the full year contribution from The Healthy Chef and six new Healthy Chef
product launches. Revenue in Australia from retail channels decreased by 19% to $7.1m (FY24:
$8.8m), reflecting lower sales from SKU rationalisation through Australian retailers.
The strategic focus on higher margin categories and channels led to an increase in average gross
margin to 39% (FY24: 38%). In 1H FY25, gross margins were under pressure largely due to legacy
contracts and unprofitable products impacted by global ingredient pricing. These pressures eased
progressively through the year, with gross margin improvement achieved quarter-on-quarter. Gross
margins in Q4 increased to 42%.
The adjusted EBITDA loss of $3.4m (FY24: $3.0m), included an 8% increase in operating expenses,
largely due to one-off costs in integrating acquisitions and streamlining operations. The cost base
reset and contract renegotiations completed in 2025 ensure the business enters 2026 structurally
leaner, with improved margin quality and significantly less operational drag. The operating cost
base in Q4 FY25 was 30% lower compared to Q4 FY24 and adjusted EBITDA was positive in Q4
FY25.
Net loss after tax of $5.5m (FY24: $1.7m) was an increase on the prior year, noting that there was a
one-off tax benefit of $3.6m recorded in FY24.
There was a reduction in net cash used in operation activities to $3.2m, down from $3.5m in FY24,
and the business generated positive underlying operating cash flow in Q4 FY25.
The cash balance was $1.4m at 31 December 2025.
Capital Management
Elixinol completed a $1.5m debt and equity raise in 1H FY25 and a two-tranche capital raising
totalling $2.5m in 2H FY25, strengthening the balance sheet and providing the financial flexibility to
execute the growth strategy.
Suite 2, Level 11, 385 Bourke Street, Melbourne VIC 3000
info@elixinolwellness.com | www.elixinolwellness.com | @EXLWellness
FY25 Operations Overview
2025 was a year of reset. Following a merger, two acquisitions, and associated cost expansion, the
focus shifted to rebuilding a sustainable cost base and improving margin quality. While retail
market conditions were challenging, the business exited the year in a stronger operational and
financial position, setting up improved profitability in 2026.
The Healthy Chef
Innovation and marketing investment remained concentrated on The Healthy Chef, which delivered
strong growth throughout the year. The brand’s predominantly e-commerce model and high-margin
profile helped underpin group performance during a difficult retail environment.
Six new products were launched in 2025, including one menopause-focused product, three new
protein waters and two limited-edition protein powders.
Healthy Chef continues to demonstrate strong momentum, supported by consistent marketing,
innovation-led growth, and a highly engaged customer base.
Hemp Foods Australia
Elixinol’s flagship brand, Hemp Foods Australia was relatively flat in 2025 compared to 2024. This
result was encouraging given the prior year benefited from an unusually large innovation pipeline
and the presence of Hemp Gold Protein in Costco.
Despite flat revenue, margins improved over the quarters as the brand refocused on higher-margin
products and channels. This strategic shift strengthened the quality of earnings and positions the
brand well for future growth.
Elixinol USA
Sales in 2025 were subdued as the US CBD category continued to face regulatory uncertainty.
Market conditions remained difficult, limiting the ability to confidently scale marketing or launch
new initiatives. During the year, significant groundwork was completed, including a full brand
refresh and the development of new products. Implementation was deliberately paused while
greater clarity on regulatory and market conditions was sought. Strategic options, including
divestment and reinvestment for growth were actively assessed, with major decisions placed on
hold pending improved visibility.
With increasing confidence across the US CBD sector that legislative updates are approaching, the
business has now moved forward with the rebrand. Rollout is scheduled for Q1, alongside the first
wave of new innovation, positioning Elixinol USA to respond quickly as market conditions stabilise.
Suite 2, Level 11, 385 Bourke Street, Melbourne VIC 3000
info@elixinolwellness.com | www.elixinolwellness.com | @EXLWellness
Contract Manufacturing and Bulk Ingredients
In 2025, some hemp-related contracts were reduced and two key customers discontinued SKUs
containing superfood ingredients. This contraction has since reversed. Expanded supply contracts
have been secured for 2026, returning hemp to a growth trajectory for the Company.
In parallel, new opportunities are progressing across the Australian Superfood Co. portfolio.
Mt Elephant
As a purely grocery retail brand, Mt Elephant was most impacted by supermarket rationalisation of
smaller brands. At the end of 2025 the brand exited Woolworths with the focus for 2026 being
exclusively on Coles.
While this creates a short-term revenue impact, it simplifies the growth strategy and allows the
brand to concentrate its highly loyal customer base within one retailer. Work is underway with
Coles on genuine innovation across flavour, format & sustainability, aimed at growing the category
rather than competing within it. This reset is expected to be the launchpad for renewed growth.
Outlook
Gavin Evans, Chair, commented, “FY25 was a transformational year for the Company, with a
deliberate reset of the operating model and a sharper strategic focus. Revenue growth, margin
improvement, a significantly reduced cost base and positive underlying cash flow in Q4
demonstrate that the transformation is delivering tangible results.
We enter FY26 with a more disciplined, capital efficient and diversified business, in the high-growth
categories of nutrition, wellness, superfood ingredients and hemp-based nutraceuticals. We are
well positioned to deliver sustainable growth and improved profitability in FY26 and beyond.
We have a vision to build a portfolio of premium branded health food assets, with Australian
manufacturing capabilities and global growth potential. We are actively assessing value-accretive
M&A opportunities that can scale the business, broaden distribution or add complementary
product capabilities, while maintaining a disciplined approach to capital deployment.
Quarterly business update overview: To watch an accompanying overview of the quarterly
business update, and ask any questions, please visit the Elixinol Wellness Investor Hub.
Authorised for release by the Board of Elixinol Wellness Limited
For further information, please contact:
Natalie Butler, CEO & Executive Director
natalie.butler@elixinolwellness.com
Suite 2, Level 11, 385 Bourke Street, Melbourne VIC 3000
info@elixinolwellness.com | www.elixinolwellness.com | @EXLWellness
About Elixinol Wellness
Elixinol Wellness Limited (ASX: EXL) is a leading global health and wellness company, innovating, marketing,
and selling hemp and other plant-derived food, skincare, and nutraceutical products.
In Australia and the USA, Elixinol Wellness operates a vertically integrated business producing, manufacturing,
and distributing a range of complementary products across key verticals – including nutrition, wellness and
superfood ingredients. These products are sold under brands including, Hemp Foods Australia, The Healthy
Chef, Mt Elephantand The Australian Superfood Co, through grocery, wholesale, and e-commerce channels.
Elixinol USA sells high quality Elixinol branded hemp and other plant-derived nutraceutical and skincare
products.
To find out more, please visit www.elixinolwellness.com or the Elixinol Wellness Investor Hub
https://investorhub.elixinolwellness.com
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