EXL to Acquire Vitable Presentation
Released
Released
Announcement PDF
BINDING TERM SHEET FOR A PROPOSED ASSET ACQUISITION
Elixinol Wellness
to acquire
Vitable
The future of everyday wellness gets
personal
Elixinol Wellness Limited (ASX: EXL)
DRAFT FOR REVIEW. PROPOSED ACQUISITION SUBJECT TO CONDITIONS AND APPROVALS 01
24 Sept 2026
What the deal unlocks for Elixinol
The strategic value extends beyond Vitable's current revenue.
01 A DATA ENGINE 1.84m quiz and recommendation records, enriched by purchase behaviour, strengthen
personalisation, retention and cross-sell.
02 RECURRING DIRECT REVENUE 7,851 active subscribers add recurring DTC revenue alongside Elixinol's retail and
wholesale channels.
03 ACQUISITION CREDIBILITY Successful completion and integration create a stronger base for future partnerships and
bolt-on acquisitions.
04 POTENTIAL RE-RATING Global precedents show that recurring, data-rich consumer health platforms can attract
stronger strategic interest.
The platform becomes more valuable as more customer needs, products and services connect to it.
Sources: Vitable management materials, draft acquisition announcement and global precedent sources on slide 7. 05
Vitable makes supplements personal and easy
Today, Vitable personalises supplements using information customers provide through its health quiz. Elixinol plans to
explore at-home testing through specialist partners, adding measured results to the existing profile.
TODAY
1
QUIZ
Customer-reported
goals and lifestyle
2
RECOMMEND
A tailored supplement
plan
3
DAILY PACKS
A simple recurring
routine
PLANNED NEXT STAGE
4
AT-HOME TEST
Add measured
biomarker results
5
TRACK
See how results change
over time
6
REFINE
Update the next
recommendation
From a one-time health snapshot to personalisation that can be measured and improved over time
Sources: Vitable materials, Apr 2026, and Elixinol strategy. Testing remains subject to partner, regulatory and clinical review. 02
1.84m
QUIZ +
RECOMMENDATION
RECORDS
Vitable unlocks Elixinol’s next growth chapter
Elixinol already owns Australian wellness brands spanning healthy foods, functional nutrition and supplements. Vitable adds
personalisation, subscription revenue and a direct digital customer relationship.
ELIXINOL TODAY THE ACQUISITION ADDS
01
EVERYDAY HEALTH FOOD
Hemp Foods Australia + Mt
Elephant
Whole foods, fibre, protein and better-for-
you pantry products.
02
FUNCTIONAL SUPPLEMENTS
The Healthy Chef
Collagen, protein, powders and targeted
daily nutrition.
03
HEALTH TECHNOLOGY PLATFORM
Vitable
Personalised tablets and capsules in
simple daily packs.
Cross-sell works in both directions across consented customer audiences
Source: Elixinol portfolio strategy and Vitable materials. Customer marketing remains subject to consent and privacy law. 03
Immediate synergies can strengthen every brand
A larger owned audience, broader product range and shared digital capability create revenue and cost opportunities from
completion.
VITABLE
Personalised supplements
THE HEALTHY CHEF
Functional nutrition
HEMP FOODS AUSTRALIA
Whole-food wellness
MT ELEPHANT
Better-for-you pantry
ONE SHARED CUSTOMER + COMMERCE ENGINE
Consented health data, CRM, e-commerce, content and customer insight
CROSS-SELL THE PORTFOLIO
Match customers with relevant
products across food, nutrition
and supplements.
LOWER ACQUISITION COST
Use owned audiences and
direct channels before paying to
acquire customers again.
GROW REPEAT VALUE
Broader solutions can lift order
frequency, retention and
customer lifetime value.
SHARE CAPABILITY
Combine e-commerce, content,
customer service and corporate
support.
Every new customer and purchase can improve the performance of the whole portfolio.
Sources: Draft acquisition announcement and management strategy, Sep 2026. Potential synergies are not a forecast. 04
Deal mechanics and next steps
Most consideration is deferred, with clear conditions and a defined approval path.
01 UNCONDITIONAL
A$1.25m
Completion, 6 months and 12 months
Time-based, with no performance condition
02 CONDITIONAL
A$1.25m
12 months and 24 months
Gated on Net Revenue and Direct EBITDA growth
03 PLATFORM KICKER
A$1.0m
Trigger available for up to 36 months
Only if EXL market capitalisation exceeds A$20m
PATH TO COMPLETION
1
BINDING
TERM SHEET
Sep 2026
2
CONFIRMATORY
DUE DILIGENCE
and transition plan
3
GENERAL
MEETING
Shareholder Approvals
4
COMPLETION
then 6-month transition
Sources: Draft binding term sheet and Chair strategy deck, Sep 2026. Dates remain subject to change. 06
Global capital is already moving into personalised health
Major consumer and digital health groups are buying supplement brands, recurring revenue and personalised health
platforms.
US$4.95bn+
disclosed value across two major 2026
transactions
Global buyers are committing real
capital to categories that combine
trusted brands with direct customer
relationships.
P&G + THORNE US$3.8bn cash
Science-backed supplements and personalised health Announced Aug 2026
HIMS & HERS + EUCALYPTUS Up to US$1.15bn
Australian consumer health and subscription platform Completed Jun 2026
UNILEVER + GRÜNS Consideration undisclosed
Fast-growing direct-to-consumer supplement brand Completed Jun 2026
Direct customer relationships, recurring revenue and personalisation sit at the centre of these deals.
Sources: P&G, Hims & Hers and Unilever company releases; Reuters, Aug 2026. 07
A larger business from day one. Built for what comes next
Vitable gives Elixinol a direct customer engine, consented customer insight and recurring relationships across the wellness
journey.
WHY THE MODEL CHANGES
01 OWNED ROUTE TO MARKET
App, email and subscription channels reduce repeated acquisition spend.
02 CUSTOMER INSIGHT THAT COMPOUNDS
Each interaction improves relevance and guides what the Group builds next.
03 A READY AUDIENCE FOR GROWTH
New products, services and bolt-on brands can reach existing customers faster.
STARTING SCALE
A$20m+
combined Group revenue from
completion
3-5 YEAR AMBITION
A$50m
Illustrative management ambition. Not guidance.
Vitable gives Elixinol the engine to build a much larger consumer health company.
Sources: Draft acquisition announcement and management strategy, Sep 2026. A$50m is an illustrative ambition, not guidance. 08
Disclaimer
This presentation has been prepared by Elixinol Wellness Limited (Company). It contains general background information only which is current at the date of this presentation unless otherwise
specified. It contains selected summary information and does not purport to be all-inclusive, comprehensive or contain all information that may be relevant, or which a prospective investor may
require in evaluating a possible investment in the Company. Prospective investors should not rely on the information contained in this presentation and must satisfy themselves as to the accuracy
of all such information. This presentation has been prepared based on information available at the time of preparation and is subject to change without notice.
This presentation is provided for general information purposes only. It does not constitute an offer, invitation, solicitation or recommendation with respect to the purchase or sale of securities in
the Company in any jurisdiction. It is not a prospectus, product disclosure statement, pathfinder document or any other type of public offer disclosure document for the purposes of the
Corporations Act 2001 (Cth) and has not been, and is not required to be, lodged with the Australian Securities and Investments Commission (ASIC). It should not be relied on by the recipient in
considering the merits of the Company, or the acquisition of shares in the Company.
None of Elixinol Wellness, its subsidiaries nor its representatives make any representation, warranty or guarantee of any kind, express or implied, as to the accuracy, completeness or
reasonableness of the information contained herein or any other written or oral communication transmitted or made available to any person receiving this presentation. To the maximum extent
permitted by law, Elixinol, its subsidiaries and representatives expressly disclaim all liability based on or arising from, in whole or in part, such information, or any errors or omissions.
This presentation contains forward-looking statements regarding the Company's resources, intentions and future business, including the future business of its subsidiaries. These statements
reflect current information, expectations, intentions and strategies regarding the future, and are subject to certain risks and uncertainties. Should one or more of these risks or uncertainties
materialise, or should any of the underlying assumptions prove incorrect, actual results may vary from the expectations, intentions and strategies described in this presentation. Investors are
cautioned not to place undue reliance on forward-looking statements, which speak only as of the date they are made. Other than where required by law, the Company is under no obligation to
revise any forward-looking statement to reflect events or circumstances after the date of this presentation or to reflect the occurrence of unanticipated events.
Though reasonable care has been taken to ensure that the facts are accurate and that the opinions expressed are fair and reasonable, no reliance can be placed for any purpose whatsoever on
the information contained in this document or on its completeness. Actual results and market development may differ materially from those expressed or implied by these forward-looking
statements depending on a variety of factors.
This presentation is current as of 24 September 2026.
Elixinol Wellness Limited (ASX: EXL) 09
ELIXINOL WELLNESS LIMITED (ASX: EXL)
Thank you
Authorised for release by the Board of Elixinol Wellness Limited
FOR FURTHER INFORMATION
Natalie Butler
CEO & Executive Director
natalie.butler@elixinolwellness.com
Elixinol Wellness Limited (ASX: EXL) 10
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