Mt. Elephant launches national Cake Pods range
Released
Released
Announcement PDF
ELIXINOL WELLNESS LTD (ASX: EXL)
ASX ANNOUNCEMENT 7 October 2026
Mt. Elephant launches national
Cake Pods range
Three new products land in over 700 Coles
stores nationally this week
Elixinol Wellness Ltd confirms that Mt. Elephant Cake Pods are
rolling out nationally this week in over 700 Coles stores, following
the ranging acceptance announced earlier this year. The rollout
marks the brand’s entry into the dessert category.
Cake Pods combine a wholefood cake mix with a purpose-designed
microwavable paper-based pod. Consumers add three ingredients,
stir and microwave to prepare a warm cake in under 60 seconds.
Flavours include Choc Fudge, Matcha & White Chocolate and
Strawberry Shortcake.
Previously available in the baking aisle, Mt. Elephant will now also
have a presence in the dessert aisle, bringing the brand to a new
shopping occasion.
The launch extends Mt. Elephant’s strategy to challenge
traditional categories through TikTok-inspired flavours and
innovative formats. It follows recent cookie and pancake launches,
including pancake mixes in a no-mess mixing tub.
Elixinol Wellness CEO Natalie Butler said:
“Moving into the dessert aisle is an exciting next step. Our ambition
is to disrupt familiar categories with social-inspired flavours and new
ways to prepare and enjoy them. Cake Pods bring that approach to
desserts.”
Authorised for release by the Elixinol Board
For more information - please visit www.elixinolwellness.com
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Please contact Natalie Butler for more information Natalie.butler@elixinolwellness.com
Elixinol Wellness Ltd (ASX: EXL)
Suite 2, Level 11, 385 Bourke Street, Melbourne VIC 3000, Australia
info@elixinolwellness.com www.elixinolwellness.com
Available in store from 7th of October.
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