Quarterly Activities/Appendix 4C Cash Flow Report
Released
Released
Announcement PDF
Q1 Activities Report & Appendix 4C
Period Ended 31 March 2025
Q1 FY25 Overview
•
Revenue growth year-on-year, but softer versus record Q4: Revenue of $3.5M,
up 13.7% on Q1 FY24, but 18.7% lower than Q4 FY24’s record $4.3M, reflecting timing
delays and retail range rationalisation.
•
Ecommerce momentum maintained: Ecommerce business delivered strong
results, supporting a stronger second half outlook.
•
Temporary increase in operating expenses: Additional costs associated with The
Healthy Chef team integration, Ananda facility closure, and team restructuring.
•
Gross margin impacted by legacy factors: Group margin of 37% in Q1 down from
40% last quarter impacted by higher promotional rebates and clearance of legacy
SKUs. Improvement expected to 43%–45% over the remainder of 2025.
•
Transition completed: Structural realignment concluded, establishing a strong
foundation for the next phase of growth and enhanced commercial execution.
•
Disciplined cash management:. Net operating outflow of $626K in Q1, with closing
cash of $599K. Cost-saving initiatives underway to strengthen cash position from
Q2 FY25.
•
Growth initiatives progressing: Five new Healthy Chef products in production; U.S.
market reactivation and Soul Seed expansion are expected to drive growth and
margin improvement in H2 2025.
Elixinol Wellness: Q1 Revenue & Receipts
Elixinol Wellness Ltd (ASX:EXL) provides its Activities Report and Appendix 4C for the quarter ending 31 March 2025
Softer Quarter: Growth and Margin Recovery Underway
• Revenue and receipts up year-on-year despite softer Q1: Group revenue
for Q1 FY25 was $3.5M, up 13.7% on Q1 FY24, though 18.7% lower than Q4
FY24’s record. Customer receipts of $3.6M also rose $660K year-on-year,
reflecting sustained underlying demand.
• Temporary Impacts on Q1 performance: Revenue was temporarily
impacted by delayed ranging of new SKUs across The Healthy Chef and
Mt Elephant brands, retail range rationalisation, and the timing of
promotional rebate recognition.
• Rebound expected in Q2: Strong pipeline of activity with margin
improvements already emerging, supported by ecommerce growth,
streamlined product ranges, and phasing out of low-margin SKUs. to drive
margin-accretive growth.
• Cost discipline also remains a key priority for 2025.
Q1 Revenue by Brand
•
•
Healthy Chef: Revenue of $738K, driven by strong March results
following a refreshed digital strategy. Five new SKUs are in
production and expected to launch from May 2025.
Hemp Foods Australia (HFA): Revenue of $1.03M down $520K
from Q4 FY24, primarily due to delayed ranging of new SKUs and
the phasing out of Hemp Gold Protein at Costco in January.
Ecommerce initiatives are helping offset softness, with order flow
expected to return to Q4 levels from Q2 FY25.
Sales Revenue by Brand
$5,000,000
$4,500,000
$4,000,000
$3,500,000
$3,000,000
•
•
•
•
Mt Elephant revenue of $233K, reflects grocery SKU reductions
and seasonal softness in baking categories. However, core SKU
distribution in Coles and Woolworths has been maintained.
Expansion into independent channels is also helping to drive
growth from Q2 onwards.
Elixinol USA: Revenue of $451K, with gross margins maintained
above 61%. The U.S. business has stabilised with growth initiatives
beginning to drive renewed revenue momentum.
Bulk Ingredients: Revenue of $456K with softer performance due
to increased competition from lower-cost hemp impacting
average pricing.
Aust Superfoods: Revenue of $330K. Best performance in, two
quarters, driven by the deployment of a dedicated sales resource
and execution of strategic growth initiatives.
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$-
Q1 2024
Q2 2024
Q3 2024
Q4 2024
Q1 2025
Hemp Foods Australia
The Healthy Chef
Bulk Ingredient
Elixinol Americas
Ananda / Soul Seeds
Mt Elephant
Aust Superfood Co
Field Day
Channel Dynamics– Q1
Direct-to-Consumer (DTC)channels continue to outperform, reducing
reliance on traditional retail where market pressures are more
pronounced. Growth in the U.S. and Healthy Chef brands is expected to
be margin-accretive throughout 2025.
•
•
•
•
E-commerce: Continued strong growth, supported by The Healthy
Chef acquisition. Ecommerce margins remain robust, with digital
optimisation initiatives delivering positive traction for Elixinol USA.
Grocery: A softer quarter reflecting a Coles reorder gap for Hemp
Foods Australia (HFA) and SKU reductions for Mt Elephant. New
Hemp HFA SKUs are scheduled to range from April/May, while
Costco’s phasing-out of Hemp Gold Protein post-Q4 impacted Q1
results.
Distributor/Wholesale: Reduced Q1 orders following
promotional activity in Q4. Recovery is anticipated in Q2.
heavy
Bulk Ingredients: TASCO's performance improved in Q1, reflecting
early gains from a strengthened sales function and the
implementation of its targeted 2025 growth strategy.
Sales Revenue by Channel
$5,000,000
$4,500,000
$4,000,000
$3,500,000
$3,000,000
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$-
Q1 2024
Q2 2024
Q3 2024
Bulk Ingredients
Distributor / Wholesale
E-Commerce - Americas
Grocery / Costco
Q4 2024
Q1 2025
E-Commerce - Australia
Margin Uplift Underway
•
•
Group gross margin of 37% in Q1 FY25 (40% in Q4 FY24), reflecting
higher promotional rebates and the final sell-through of legacy
low-margin Mt Elephant products. Margin improvement is
expected each quarter through 2025, supported by a shift towards
higher-margin ecommerce sales, refined pricing strategies, and
enhanced procurement efficiencies.
Sales Mix 2025
Sales Mix 2024
18%
Ecomm
50%
39%
42%
Ecomm
Ingredient
Q1 operating costs were temporarily elevated due to nonrecurring closure and redundancy costs, and a full quarter of the
integrated Healthy Chef team. These non-recurring expenses,
combined with ongoing streamlining initiatives, are expected to
materially reduce the Group’s operating cost base from Q2 FY25
onwards.
32%
Ingredient
Retail
Retail
19%
Funding position
• Cash balance: Closing cash balance of $599k at 31 March 2025.
• Access to finance: The Group has secured access to additional
financing, including trade debtor facilities and working capital
loans via e-commerce platforms, supporting inventory growth
and operational scaling. The Company remains focused on
achieving sustained profitability through margin-accretive
revenue growth, disciplined cost control, and enhanced capital
management.
Related Party Statement
• Payments of $141K were made to related parties during Q1,
comprising fees and salary to Directors. EXL’s Non-Executive
Directors continue to undertake additional duties as the Group
continues restructuring.
Operating Cash Burn
-0.2
-0.4
-0.6
-0.8
-1.0
-1.2
-1.4
-1.6
Q1 FY23
Q2
Q3
Q4
Q1 FY24
Q2
Q3
Q4
Q1 FY25
Q2 Strategic Imperatives
•
Expanding The Healthy Chef portfolio: Launch of the new
Menopause Support product, digital strategy optimisation, and the
launch of three protein waters in Q3 will underpin revenue growth
and broaden the brand’s presence across the well-ageing and
functional hydration segments.
•
Finalising business integration: Completion of remaining systems
and personnel integration post-merger to unlock operational
efficiency and reduce overlapping roles.
•
Restoring momentum in the USA market: Introduction of a
dedicated U.S. marketing resource to reignite growth, supported by
targeted top-of-funnel digital campaigns and a focus on
practitioner and DTC channels.
•
Margin optimisation: Margin uplift through discontinuation of lowmargin SKUs and promotional recalibration, with margin forecast
to progress from 37% in Q1 to 45% in Q4.
•
Disciplined cost reduction: Continued streamlining of overheads
and supplier base to drive EBITDA improvement.
•
Scaling Soul Seed innovation: Focused efforts underway to secure
a strategic distribution partner for the Soul Seed snacking range
ahead of its H2 national rollout.
For further information and insights, please click on the link below.
https://investorhub.elixinolwellness.com/link/Wrv8Ny
Authorised for release by the EXL Board of the Company.
David Fenlon, Non-executive Chair
dave.fenlon@elixinolwellness.com
Pauline Gately, Non-executive Director
pauline.gately@elixinolwellness.com
Note: None of the information included in this announcement should be considered individually material, unless
specifically stated. All figures in this announcement are provided on an unaudited basis. This Report may include certain
statements, estimates, or projections with respect to the anticipated future performance of the Group, and any ongoing or
future projects. These statements, estimates or projections are based on assumptions about future events and
management actions that may not necessarily take place and are subject to significant uncertainties. No representation
is made as to the accuracy of those statements, estimates or projections.
About Elixinol Wellness
Elixinol Wellness Limited (ASX: EXL) is a leader in the global hemp industry, innovating, marketing, and selling hemp and
other plant-derived food, skincare, and nutraceutical products:
In Australia, Elixinol Wellness operates a vertically integrated business which produces, manufactures, and distributes a
range of highly complementary products delivered across four verticals – human nutrition, human wellness, pet wellness
and superfood ingredients. These products are sold under brands including Hemp Foods Australia, Mt Elephant, The Healthy Chef, Ananda
Food, Soul Foods and Field Day and are sold through grocery, wholesale, and e-commerce channels. The Australian
Superfood Co also supplies Australian natives and superfood ingredients to white label customers as well as food,
beverage, and beauty manufacturers.
Elixinol USA sells high quality Elixinol branded hemp and other plant-derived nutraceutical and skincare products.
See more at www.elixinolwellness.com
Rule 4.7B
Appendix 4C
Quarterly cash flow report for entities
subject to Listing Rule 4.7B
Name of entity
Elixinol Wellness Limited
ABN
Quarter ended (“current quarter”)
34 621 479 794
31 March 2025
Consolidated statement of cash flows
Current quarter
$A’000
1.
Cash flows from operating activities
1.1
Receipts from customers
1.2
Payments for
Year to date
(3 months)
$A’000
3,604
3,604
-
-
(2,025)
(2,025)
(c) advertising and marketing
(421)
(421)
(d) leased assets
(21)
(21)
(1,056)
(1,056)
(579)
(579)
(a) research and development
(b) product manufacturing and operating
costs
(e) staff costs
(f)
administration and corporate costs
1.3
Dividends received (see note 3)
-
-
1.4
Interest received
3
3
1.5
Interest and other costs of finance paid
(90)
(90)
1.6
Income taxes paid/(received)
-
-
1.7
Government grants and tax incentives
12
12
1.8
Other – non recurring
(53)
(53)
1.9
Net cash from / (used in) operating
activities
(626)
(626)
2.
Cash flows from investing activities
2.1
Payments to acquire or for:
(g) entities
-
-
(h) businesses
-
-
(8)
(8)
(i)
property, plant and equipment
(j)
investments
-
(k) intellectual property
-
-
(l)
-
-
other non-current assets
ASX Listing Rules Appendix 4C (17/07/20)
+ See chapter 19 of the ASX Listing Rules for defined terms.
Page 1
Appendix 4C
Quarterly cash flow report for entities subject to Listing Rule 4.7B
Consolidated statement of cash flows
2.2
Current quarter
$A’000
Year to date
(3 months)
$A’000
Proceeds from disposal of:
(a) entities
-
-
(b) businesses
-
-
(c) property, plant and equipment
-
-
(d) investments
-
-
(e) intellectual property
-
-
(f)
-
-
other non-current assets
2.3
Cash flows from loans to other entities
-
-
2.4
Dividends received (see note 3)
-
-
2.5
Cash acquired on equity settled business
combination
-
-
2.6
Net cash from / (used in) investing
activities
(8)
(8)
3.
Cash flows from financing activities
3.1
Proceeds from issues of equity securities
(excluding convertible debt securities)
-
-
3.2
Proceeds from issue of convertible debt
securities
-
-
3.3
Proceeds from exercise of options
-
-
3.4
Transaction costs related to issues of
equity securities or convertible debt
securities
-
-
3.5
Proceeds from borrowings
184
184
3.6
Repayment of borrowings (leases)
(47)
(47)
3.7
Transaction costs related to loans and
borrowings
-
-
3.8
Dividends paid
-
-
3.9
Other
-
-
3.10
Net cash from / (used in) financing
activities
137
137
4.
Net increase / (decrease) in cash and
cash equivalents for the period
4.1
Cash and cash equivalents at beginning of
period
1,078
1,078
4.2
Net cash from / (used in) operating
activities (item 1.9 above)
(626)
(626)
ASX Listing Rules Appendix 4C (17/07/20)
+ See chapter 19 of the ASX Listing Rules for defined terms.
Page 2
Appendix 4C
Quarterly cash flow report for entities subject to Listing Rule 4.7B
Consolidated statement of cash flows
Current quarter
$A’000
Year to date
(3 months)
$A’000
4.3
Net cash from / (used in) investing activities
(item 2.6 above)
(8)
(8)
4.4
Net cash from / (used in) financing activities
(item 3.10 above)
137
137
4.5
Effect of movement in exchange rates on
cash held
18
18
4.6
Cash and cash equivalents at end of
period
599
599
5.
Reconciliation of cash and cash
equivalents
Current quarter
$A’000
Previous quarter
$A’000
at the end of the quarter (as shown in the
consolidated statement of cash flows) to the
related items in the accounts
5.1
Bank balances
599
1,078
5.2
Call deposits
-
-
5.3
Bank overdrafts
-
-
5.4
Other (provide details)
-
-
5.5
Cash and cash equivalents at end of
quarter (should equal item 4.6 above)
599
1,078
6.
Payments to related parties of the entity and their
associates
6.1
Aggregate amount of payments to related parties and their
associates included in item 1
141
6.2
Aggregate amount of payments to related parties and their
associates included in item 2
-
Current quarter
$A'000
Note: if any amounts are shown in items 6.1 or 6.2, your quarterly activity report must include a description of, and an
explanation for, such payments.
ASX Listing Rules Appendix 4C (17/07/20)
+ See chapter 19 of the ASX Listing Rules for defined terms.
Page 3
Appendix 4C
Quarterly cash flow report for entities subject to Listing Rule 4.7B
7.
Financing facilities
Note: the term “facility’ includes all forms of financing
arrangements available to the entity.
Add notes as necessary for an understanding of the
sources of finance available to the entity.
Total facility
amount at quarter
end
$A’000
Amount drawn at
quarter end
$A’000
7.1
Loan facilities
-
-
7.2
Credit standby arrangements
-
-
7.3
Other (please specify)
1,484
1,479
7.4
Total financing facilities
-
7.5
Unused financing facilities available at quarter end
5
7.6
Include in the box below a description of each facility above, including the lender, interest
rate, maturity date and whether it is secured or unsecured. If any additional financing
facilities have been entered into or are proposed to be entered into after quarter end,
include a note providing details of those facilities as well.
A Trade Debtor Finance facility of up to $1,500,000 and $300,000 for Trade finance was
established with Scottish Pacific Business Finance Pty Ltd (“ScotPac”), on 20 December
2023. As of 31 March 2025, $647,000 was drawdown against the Trade Debtor facility and
$299,000 against the Trade finance facility. The total amount available to drawdown was
$951,000. The interest rate on these facilities is 10.66% on drawn-down amounts and is
secured against the assets of the Group’s subsidiary, Elixinol Wellness (Byron Bay) Pty Ltd.
The term of this facility is a minimum of two years from 20 December 2023.
On 11 March 2025, a PayPal Commerce Finance facility was established providing
$170,000 of access to e-commerce revenue in advance. As at 31 March 2025, the balance
of this facility was $170,000 with a term of 12 months with repayment of 30% of daily
PayPal receipts. The interest rate is a fixed fee of 13.6% of the initial facility balance. The
facility is secured against future PayPal receipts.
On 26 November 2024, an HCF Shopify Commerce Finance facility was established
providing $410,000 of access to e-commerce revenue in advance. As at 31 March 2025, the
balance of this facility was $266,000 with a term of 18 months with repayment of 17% of
daily Shopify sales. The interest rate is a fixed fee of 7.4% of the initial facility The facility is
secured against future Shopify receipts.
On 19 February 2025, an APH Shopify Commerce Finance facility was established
providing $20,000 of access to e-commerce revenue in advance. As at 31 March 2025, the
balance of this facility was $18,600 with a term of 18 months. with a repayment of 21% of
daily Shopify sales. The interest rate is a fixed fee of 10% of the initial facility balance. This
facility is secured against future Shopify receipts.
On 31 January 2025, an HFA Shopify Commerce Finance facility was established providing
$94,000 of access to e-commerce revenue in advance. As at 31 March 2025, the balance of
this facility was $78,000 with a term of 18 months with a repayment of 21% of daily Shopify
sales. The interest rate is a fixed fee of 7.4% of the initial facility balance. This facility is
secured against future Shopify receipts.
ASX Listing Rules Appendix 4C (17/07/20)
+ See chapter 19 of the ASX Listing Rules for defined terms.
Page 4
Appendix 4C
Quarterly cash flow report for entities subject to Listing Rule 4.7B
8.
Estimated cash available for future operating activities
$A’000
8.1
Net cash from / (used in) operating activities (item 1.9)
(626)
8.2
Cash and cash equivalents at quarter end (item 4.6)
599
8.3
Unused finance facilities available at quarter end (item 7.5)
8.4
Total available funding (item 8.2 + item 8.3)
604
8.5
Estimated quarters of funding available (item 8.4 divided by
item 8.1)
1.0
5
Note: if the entity has reported positive net operating cash flows in item 1.9, answer item 8.5 as “N/A”. Otherwise, a
figure for the estimated quarters of funding available must be included in item 8.5.
8.6
If item 8.5 is less than 2 quarters, please provide answers to the following questions:
8.6.1
Does the entity expect that it will continue to have the current level of net operating
cash flows for the time being and, if not, why not?
The Company expects underlying net operating cash outflows to continue to decrease
moving forward following a higher cost base in Q1 due to final non-recurring closure and
structural realignment costs. The Company does expect some investment in inventories,
particularly in Q2 with the annual growing and harvest season for Natives and Hemp.
However, margins and EBITDA are expected to improve from one-off impact in Q1.
8.6.2
Has the entity taken any steps, or does it propose to take any steps, to raise further
cash to fund its operations and, if so, what are those steps and how likely does it
believe that they will be successful?
The Group has secured access to additional financing via e-commerce working capital
funding with an additional $200k secured in April and other existing facilities able to be redrawn as required. The ScotPac trade debtor and inventory facilities will continue to support
inventory growth and operational scaling. The Group is also in discussions on other
secured funding options and is expected to have these in place during Q2. The Company
remains focused on achieving sustained profitability through margin-accretive revenue
growth, disciplined cost control, and enhanced capital management.
8.6.3
Does the entity expect to be able to continue its operations and to meet its business
objectives and, if so, on what basis?
The Company anticipates continuing operations and achieving its business objectives. It
plans to secure funding through existing and new facilities to support these goals.
Additionally, it expects to reduce net cash outflows by leveraging current and new revenue
initiatives. .
Note: where item 8.5 is less than 2 quarters, all of questions 8.6.1, 8.6.2 and 8.6.3 above must be answered.
ASX Listing Rules Appendix 4C (17/07/20)
+ See chapter 19 of the ASX Listing Rules for defined terms.
Page 5
Appendix 4C
Quarterly cash flow report for entities subject to Listing Rule 4.7B
Compliance statement
1
This statement has been prepared in accordance with accounting standards and policies
which comply with Listing Rule 19.11A.
2
This statement gives a true and fair view of the matters disclosed.
Date:
30 April 2025
Authorised by: By the Board of Directors
(Name of body or officer authorising release – see note 4)
Notes
1.
This quarterly cash flow report and the accompanying activity report provide a basis for informing the market about the
entity’s activities for the past quarter, how they have been financed and the effect this has had on its cash position. An
entity that wishes to disclose additional information over and above the minimum required under the Listing Rules is
encouraged to do so.
2.
If this quarterly cash flow report has been prepared in accordance with Australian Accounting Standards, the definitions
in, and provisions of, AASB 107: Statement of Cash Flows apply to this report. If this quarterly cash flow report has been
prepared in accordance with other accounting standards agreed by ASX pursuant to Listing Rule 19.11A, the
corresponding equivalent standard applies to this report.
3.
Dividends received may be classified either as cash flows from operating activities or cash flows from investing activities,
depending on the accounting policy of the entity.
4.
If this report has been authorised for release to the market by your board of directors, you can insert here: “By the board”.
If it has been authorised for release to the market by a committee of your board of directors, you can insert here: “By the
[name of board committee – eg Audit and Risk Committee]”. If it has been authorised for release to the market by a
disclosure committee, you can insert here: “By the Disclosure Committee”.
5.
If this report has been authorised for release to the market by your board of directors and you wish to hold yourself out as
complying with recommendation 4.2 of the ASX Corporate Governance Council’s Corporate Governance Principles and
Recommendations, the board should have received a declaration from its CEO and CFO that, in their opinion, the financial
records of the entity have been properly maintained, that this report complies with the appropriate accounting standards
and gives a true and fair view of the cash flows of the entity, and that their opinion has been formed on the basis of a
sound system of risk management and internal control which is operating effectively.
ASX Listing Rules Appendix 4C (17/07/20)
+ See chapter 19 of the ASX Listing Rules for defined terms.
Page 6
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